If you've experienced business long enough, you understand gaining new business is essential to the growth of your company. In some industry's new blood is the lifeblood of the business enterprise and without it, you die. If you want to achieve your full potential in your venture, then you have to have ongoing marketing strategies that may grow your business each year.
A large number of Award Shop owners desire to develop corporate business and gain them as a normal account. After all, who wouldn't want a good repeat account with a corporation like, American Airlines or Wendy's? Gaining these type of monthly accounts can boost your business and will also be used to secure other accounts aswell.
Think about this... you have an engraving business and you supply numerous products from plaques, trophies, badges, pens, etc... and you also want to develop a merchant account together with your local McDonald's. You may or might not know the dog owner, manager or anyone employed there on an individual basis at this time. However, once you do introduce yourself and your line of business, be prepared to hand the "decision maker" an impressive item. Not just a simple business card together with your contact info, give them something that will cause them to keep in mind you.
Here's https://postheaven.net/windtile0/4-great-custom-trophy-ideas ... Most people enjoy receiving a thing that has been personalized for them, something with their name onto it. You as an engraver have a variety of items you can engrave and show the manager as gift, introducing your organization. Another impressive look is to have their company logo or corporate insignia engraved on the piece aswell. https://k12.instructure.com/eportfolios/515164/Home/Creative_and_Unique_Gift_Shopping_Ideas suggest creating a "sample" of what you would like to do for them monthly and plant the theory for them to present an Employee of the Month award.
Present the owner (or manager) with a 7x9 designer plaque that has their corporate logo and name engraved on it, alongside wording that best describes the appreciation award. If you do not now have their logo on file, you can obtain it without difficulty by searching the web for logos & clip art online. Additionally, create for them a name badge that also has their name and logo onto it. Plan to leave these things behind as a free sample, demonstrating your products and services.
Another nifty thing to do is show them a large perpetual plaque. Something around a 10x13 with a nice brass header plate that has their corporate logo engraved large. In the event that you own a laser engraver, laser their logo on black brass and present it on a walnut board. Also, double plate the header having an additional piece of gold brass and it'll cause the engraved logo to stand out more on the brass plate.
Having a worker of the Month award is ideal for showing appreciation to workers who do their job well. This can create a continuing month-to-month award program that may enable you to showcase many other products you have available for them. Consider it, if you are the one doing their awards and they want a banner for a special promotion, they're going to call you. It's your organization that's on the forefront of their mind, because of them calling or seeing you each month for their Employee of the Month awards. Including getting additional nametags made for new employees that are hired each week, month or quarter.
Establishing this sort of account will enable you to generate more accounts just like it. Imagine going to other establishments with the same idea and adding the truth that you already do it for McDonald's, Wendy's, etc... This gives you more clout and in turn builds your corporate business faster.
Using these type of suggestions to "get your foot in the door" will capture new business for the award shop and continue to grow your business.
